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Petsy Pet Insurance

Target Market Determination Documents 

At Petsy Pet Insurance, we want to ensure that our products are suitable for our customers and their beloved pets. As part of a government initiative to promote responsible product design and distribution obligations, we are required to prepare a Target Market Determination (TMD) for each of our insurance products.


What is a TMD (Target Market Determination)?

A Target Market Determination (TMD) is a document that should outline who a financial service product is appropriate for and who it is NOT appropriate for. This document helps describe what may be the “Target Market” or class of customer types that the product may be designed for.  

Who made the TMD compulsory?
The requirement for a Target Market Determination (TMD) was made compulsory by the Australian government through the Design and Distribution Obligations (DDO) under Part 7.8A of the Corporations Act 2001 (Cth). The DDO regime was introduced to ensure that financial products are designed and distributed with a consumer-centric approach, helping consumers obtain financial products that are appropriate for their needs, objectives, and financial situations.

The DDO was implemented by the Australian Securities and Investments Commission (ASIC), which is responsible for enforcing these obligations. This legislation came into effect on 5 October 2021 and applies to all issuers and distributors of financial products covered by the DDO.

Why is it important to read and understand a TMD?

  • Suitability: By reading a TMD, you can determine whether an insurance product is likely to meet your needs and objectives. This can help you make an informed decision about whether to purchase our products.
  • Understand key features: The TMD provides information about the key features, benefits, and risks of financial and insurance Products. 
  • Distribution conditions: The TMD outlines the distribution conditions and restrictions that apply to insurance products. This can help you understand how you can purchase our products and any eligibility requirements that may apply.
  • Review triggers: The TMD also specifies the review triggers that may prompt a provider to review and update a TMD. This can help you understand the circumstances in which the TMD may change and how this may impact you as a customer. 

At Petsy Pet Insurance, we are committed to providing transparent and clear information about our products to our customers. We encourage you to read our Target Market Determination before purchasing our pet insurance products to ensure that they are suitable for you and your pet’s needs.

If you have any questions about our TMD or our pet insurance products, please don’t hesitate to contact our friendly customer service team. 

Petsy has a number of TMDs 

Below, you can find our TMDs tailored to the diverse range of insurance products we offer.

Please ensure you are selecting the correct TMD that corresponds to the specific product you are interested in. This is crucial, as each TMD contains detailed information relevant to particular product.

Petsy Pet Protection Plus TMD

Petsy Pet Protection Plus (TMD): https://insurance-documents.petsy.com.au/petsy/petsy-tmd.pdf


Petsy Puppy Protection Plus

Petsy Puppy Protection Plus TMD: https://insurance-documents.petsy.com.au/petsy/petsy-tmd-puppy.pdf


Petsy Kitten Protection Plus

Petsy Kitten Protection Plus
PDS: https://insurance-documents.petsy.com.au/petsy/petsy-tmd-kitten.pdf

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Optional Extra Benefits

During the application process You will be provided with the option to include Optional Extra Benefits that cover certain conditions and Treatments which are not otherwise covered under the Policy.


The Optional Extra Benefits are:

Alternative Therapies, Behavioural Problems, and Dental Illness.


Examples of Alternative Therapies: Acupuncture, physiotherapy, hydrotherapy

Examples of Behavioural Problems: Excessive licking, fur pulling, pacing and destructive


Examples of Dental Illnesses: Dental diseases, gingivitis, periodontal disease.